In 2018, Ticketmaster announced that our industry-leading View From Section technology is now live in 30 venues across Australia and New Zealand.

Ensuring fans have the best experience at every event they attend is at the forefront of everything we do, and our innovative, game-changing View From Section technology is enhancing the ticket-buying experience for fans at venues across Australia and New Zealand.

Developed in partnership with IOMEDIA, View From Section allows fans to see the view from a particular seat before they purchase their tickets, resulting in a more informed ticket-buying experience.

Launched in April 2017 with the AFL and Marvel Stadium, the technology has vastly improved the overall purchase experience for the fan. David Elliott, Head of Consumer Business & Sales at the AFL said, “Ticketmaster’s View From Section has significantly enhanced the way fans can book tickets by removing some of the guesswork and giving them greater comfort in being able to see the available seating options for their chosen game.”

Now 30 of Ticketmaster’s contracted theatres, arenas, and stadium are supported by View From Section, providing a 3D visualisation and virtual design to venue event pages on our website. This has resulted in quicker purchasing times and an increase in ticket sales conversion.

Ticketmaster is committed to expanding the View From Section offering throughout Australia and New Zealand. 

Maria O’Connor, Managing Director of Ticketmaster Australasia said, “Our teams wake up every day working on ways we can offer a seamless, informative and interactive experience for fans. 

“By offering a realistic view from the seat and showing what the pitch or stage will look like, we can make that purchase decision much easier and quicker for fans. This time next year, we hope to have all Ticketmaster venues supported by View From Section.”

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