To be the best you have to surround yourself with the best. More of Australia and New Zealand sport’s biggest and most successful clubs have done just that, partnering with Ticketmaster’s membership and customer relationship management (CRM) platform, Archtics.
Four of Australia’s Super Rugby teams – Canberra Brumbies, Queensland Red, NSW Waratahs, and Melbourne Rebels – join Australia’s national rugby team The Wallabies, BBL’s Perth Scorchers, and New Zealand NRL team the Warriors as Ticketmaster’s newest Archtics partners.
They join NRL clubs including Melbourne Storm, the South Sydney Rabbitohs, and the Manly Sea Eagles, as well as all 18 AFL teams, the Australian Grand Prix Corporation (Formula 1 Australian Grand Prix and Australian Motorcycle Grand Prix), the Western Sydney Wanderers and Newcastle Jets A-League teams, Adelaide Thunderbirds netball club, and more already using Ticketmaster’s Archtics platform for their extensive membership and CRM requirements.
Ticketmaster recognises that membership is the lifeblood of most sporting organisations and is relentlessly committed to assisting all partners to retain and grow their membership bases through the Archtics offering. Strong club membership provides financial benefits, which enables clubs to perform well both on and off field, as well as providing connection and engagement between fans and their club of choice, and significant home ground support.
Archtics is Australia’s most prominent membership and CRM solution with many of Australia’s biggest and best sporting leagues, clubs and venues embracing the platform. The Ticketmaster Archtics team understands the needs and preferences of both fans and clubs. Clubs can use the platform to communicate and engage with their members and supporters and fans can seamlessly join or renew their memberships online or via their club’s membership department.
Archtics is also prominent in New Zealand with the Australasian team providing membership and CRM services for Auckland Rugby Union, Eden Park and the New Zealand Breakers.
Globally, Ticketmaster is responsible for many of the world’s biggest sports leagues such as the National Hockey League – NHL (26 teams, 26 venues), National Basketball Association – NBA (24 teams, 23 venues), National Football League – NFL (32 teams, 31 venues), Major League Baseball – MLB (16 teams, 16 venues) and Major League Soccer – MLS (11 teams, 10 venues).
If you think the Archtics membership and CRM platform could benefit you, contact your Client Manager to hear more about the offering.
The new agreement brings with it the bonus of zero ticketing fees for fans attending tennis events across the country, a first for major sports and entertainment events in Australia.