Etihad Stadium stepped up to deliver a remarkable run of live events throughout March, welcoming Justin Bieber, Adele and the AFL to Melbourne.
Providing a masterclass in how to stage both major music and sporting events in a multi-purpose stadium, the team at Etihad seamlessly transitioned between some of the biggest events in the venue’s history.
Over 50,000 fans flocked to Etihad Stadium on 10 March as Justin Bieber’s Purpose World Tour pulled into town.
Alighting the venue with plenty of pyrotechnics and an impressive production setup, the Canadian popstar set the bar for a stellar month at the venue.
A tough act to follow but as Adele arrived for the final two shows of her first ever Australian tour, Melburnians were in for something breathtaking.
Adele broke records with the double show delivery, with a total attendance of over 150,000 fans across two nights.
Ticketmaster saw an all-time high number of fans in queue for Adele tickets when her first Oz tour went on sale.
In fact, if you had lined up all the people who were on the site trying to get Adele tickets in the first minute after they went on sale, then it would fill Etihad Stadium seven times over.
Etihad looked spectacular as Adele’s unique in-the-round stage took shape, as fireworks and flourishes of confetti glittered the venue.
With little time to clear up, the first game of the 2017 Toyota AFL Premiership Season poured into Etihad the following week on 25 March.
Hosting two of the AFL’s fastest-rising teams, Melbourne ended their 14-match losing streak to finish 30 points ahead of St Kilda at the final whistle.
It’s testament to Etihad Stadium that such a thrilling run of shows were welcomed to Melbourne without a hitch.
