Ticketmaster is very excited to announce it has widened its blog offering for partners recruiting new blog writers and providing deeper promotion and engagement through social media.
Ticketmaster’s blog, which can be found at blog.ticketmaster.com.au, is a unique marketing offer that can assist to create interest in an event or venue and also generate excitement and engagement with fans.
Since its inception in late 2013, Ticketmaster blog has developed into a solid editorial voice within the entertainment industry and has been used very effectively as an additional sales and promotional tool for Ticketmaster clients in Australia and New Zealand.
Given the continued success and prominence of the blog, Ticketmaster has added additional writers to its team. The addition of new writers means the blog has new voices and perspectives with each blog writer bringing their own interests, preferences and opinions.
The aim of Ticketmaster’s blog is to create editorial content that can be enjoyed by live event fans, while also promoting our partners and venues and their events. The blog is also a very effective way to increase Search Engine Optimisation (SEO) for events.
The most engaging and successful blog articles are those that feature completely unique content such as interviews with artists or venue and event operators, behind the scenes images and videos, quizzes and countdowns/lists. In addition, a major focus for Ticketmaster blog is to post event reviews and previews as well as important information regarding Ticketmaster, our partners and the events we provide ticketing services for.
There are many examples of Ticketmaster partners using the blog to effectively increase SEO and interest in events. Specifically, Ticketmaster recently ran a blog series called ‘Laugh a Minute’ which created a lot of content and promotion for the Melbourne International Comedy Festival and its performers.
In order to generate greater interest for Ticketmaster’s blog articles, most are promoted via our social media channels. A great way to guarantee even greater reach and promotion is to get ‘buy-in’ from the venue, event or artist. When Ticketmaster posts a blog article through Facebook or Twitter, we see increased engagement and reach when it is shared or retweeted by the venue, event or artist.
An example of this in practice was a blog post that was created to promote a Roxette tour. Roxette’s official Facebook page shared our post and the article received enormous readership as well as thousands of social shares.
If you have an event that is worthy of promotion via Ticketmaster blog, we want to hear about it! It is important that you can offer unique content such as interview opportunities or behind the scenes access to ensure the blog is engaging, interesting and fresh. If you are interested in exploring your options through our blog, get in touch with your Client Manager to find out more.