We chatted to Live Nation Australasia's Chief Executive Officer Roger Field ahead of the VMA Congress in Melbourne.

With almost 30 years of experience in live entertainment, Live Nation Australasia's Chief Executive Officer Roger Field has seen many changes and developments take place. Through his current position, Field has been at the forefront of it all.  Live Nation Australasia continues to lead the way in adapting to the increasing demands of the touring business and has formed strategic partnerships with government and private entities to operate venues and launch new festivals. 2018 saw Live Nation bring everyone from P!nk to Taylor Swift, Kendrick Lamar to Macklemore to Australasian stages, and that success has only continued into 2019.

What do you love about being a part of Live Nation? The freedom to pursue any idea that may enhance our businesses locally – either for our teams, or to grow revenue. As well as access to incredible amounts of experience within the business globally.

What have been Live Nation’s biggest achievements across the last 12 months? Yet another year of growth in an increasingly challenging market and renewal of several of our marquee brand partnerships which is testament to the value our brand can bring to others.

What are the most exciting movements currently coming out of the ticketing and live entertainment industries? Exciting innovations such as 100 per cent digital ticketing solutions that give promoters and venues full control while ensuring that tickets get in the hands of real fans, as well as making the immediate access to, and transfer of, tickets more convenient for fans. Live entertainment wise, our minds continue to be blown by spectacular production technology that ensures live entertainment beats streaming and movies any day.

What are you looking forward to the most at the VMA? Dylan Alcott’s keynote and the launching of our partnership with Get Skilled Access to highlight our effort to set the standard in access for all of our events.

What does the next 12 months look like for you and the business? Exciting. We are already booking tours into 2021, we have a number of new events and ideas in the works and are actively looking to expand our venue portfolio. We’ve also just seen some of the blue sky Ticketmaster innovation and it’s mind-blowing. To infinity and beyond.

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