In line with Ticketmaster’s fresh new look, regular readers of the TicketAlert will notice a big difference to the aesthetics of the email, which has been streamlined and simplified.
But more importantly, the new TicketAlert now features functionality that will improve the user experience and maximise ticket sales for our clients. The new email is now fully responsive, which means no matter what device you receive the TicketAlert on – desktop, mobile or tablet – it will automatically adjust to fit the screen and present the information clearly and in a manner that improves the viewing for the recipient.
Live event fans will also notice the new TicketAlert that they receive weekly will be tailored to their preferences and purchase history and will highlight the events they are most likely to buy for. The TicketAlert is broken into genres – Music, Sport, Theatre and Family. Recipients of the new TicketAlert will notice their preferred categories are always featured most prominently.
For example, a sports lover will see the Sport genre at the top of their TicketAlert, but a fan of concerts will receive an email that prioritises the Music category at the top of the page. The genre preferences are one way Ticketmaster is assisting both customers and clients to ensure ticket buyers are presented with events they are most likely to be interested in and therefore purchase for.
As well as presenting information more clearly and efficiently to improve the user experience, the new TicketAlert is designed to sell more tickets and maximise sales for our clients. Other international Ticketmaster markets have seen increased open rates following the introduction of the new TicketAlert template. Ticketmaster Australasia is expecting to see similar results following our updated email offering.
In addition to fantastic events sorted via genre, the TicketAlert will still feature two ‘hero’ events at the top of the email. There will also be an Offers section that will feature special offers, pre-sales, new ticket releases and additional shows.
The changes to the TicketAlert are just the first steps in updating our current marketing offerings. Over the coming months we look forward to updating you further on changes to other email products.
Overall we believe the new TicketAlert is slick, clean and enticing to our large database of customers who see the email land in their inbox each week. While the re-design now incorporates our new global branding, the main purpose is to improve the user experience for customers and clients. The new email offering will maximise exposure for our clients’ events and also ensure ticket sales are as high as possible.
Ticketmaster’s key focus is to ensure our clients and customers are both considered when we make any changes to our marketing offerings. Our commitment to this has been the key driver in the new design and functionality of the TicketAlert and we hope you will agree it is a fresh and exciting new product.