Adele mania swept through Australia yesterday (21 November) as tickets for the British songstress’ first ever Aussie tour went on sale.
After much prep and planning with top tips from our experts, fans swarmed to Ticketmaster to secure their seats for Adele’s hotly-anticipated stadium shows in Melbourne, Brisbane and Perth.
Due to unprecedented demand, we successfully announced two additional shows – one at Melbourne’s Etihad Stadium and another at The Gabba in Brisbane.
Over the course of the morning on-sales, Ticketmaster saw an all-time high number of fans in queue for Adele tickets. At our busiest periods, we had over 90,000 fans searching for Melbourne, Etihad Stadium tickets and over 105,000 fans looking for Brisbane, The Gabba tickets.
In spite of the unprecedented demand for this amazing artist, our sophisticated technology helped to ensure that the tickets we sold ended up in the hands of real fans.
Fans took to Twitter to celebrate their tickets and share their excitement for next year’s shows.
“Smooth, simple, efficent,” said one user on their Ticketmaster experience, while others were thrilled at the additional show announcements.
Adele will now play the following Australian shows throughout Feb and March 2017:
Feb 2017
28 – Perth, Domain Stadium
March 2017
4 – Brisbane, The Gabba
5 – Brisbane, The Gabba
10 – Sydney, ANZ Stadium*
13 – Adelaide, Adelaide Oval*
18 – Etihad Stadium, Melbourne
19 – Etihad Stadium, Melbourne
*Please note, tickets for Sydney and Adelaide will not be sold via Ticketmaster
We can’t wait for these phenomenal shows to take over our country’s greatest stadium venues next year.
Adele, we’re ready for you!
