AFL fans are very much in love with their game if the recent AFL finals onsales and membership tallies are anything to go by.

Throughout the AFL finals, Ticketmaster has facilitated four massive onsales at Domain Stadium for the two Perth sides, West Coast and Fremantle.

Finishing one and two on the ladder, the Dockers and the Eagles earned the right to play their first finals in Western Australia. First up wins for the two sides meant both clubs were eligible for home preliminary finals, which were both played at Domain Stadium.

The onsales for all four finals were hugely successful with members and fans of all competing clubs snapping up tickets very quickly. Domain Stadium seats more than 43, 00 spectators, so the onsales always have extremely high demand and a large amount of traffic hitting Ticketmaster’s website, contact centre, outlets and stadium box office.

When a major onsale such as an AFL final occurs, you want Ticketmaster on your side. Ticketmaster’s website is superior to any other ticketing site in Australia and New Zealand and can handle up to 200,000 concurrent browsers and up to 2400 transactions. The sites effortlessly fulfilled the demand for tickets for the finals.

Ticketmaster has extensive experience facilitating major on sales in multiple markets and with the same technology that services major onsales in larger markets such as the USA and United Kingdom, Ticketmaster is the best choice for promoters, venues and events. Importantly, even when major onsales are occurring, the events of our other clients can still be accessed seamlessly.

Members of the competing clubs were granted first access to tickets for the AFL finals, which highlights the importance of being a member of your AFL Club.

The loyalty of AFL fans has not abated with the league and its 18 Clubs announcing a record combined membership in 2015.

The official tally at the end of the membership period was 836,136, which represents 31,656 more members than 2014 and a 3.93% jump.

We have always known AFL fans are a loyal bunch, but the consistent increases in membership year-on-year are solid proof that fans are committed to supporting their Clubs on and off the field by providing much needed financial assistance for their team.

Ticketmaster’s advanced database and CRM platform, Archtics, is used by the AFL and all 18 AFL Clubs. The platform is an efficient and user-friendly product that is utilised by all 18 AFL Clubs to renew current members, sign new members and communicate with members throughout the year.

In 2015, 12 of the AFL’s 18 Clubs set new membership records and 15 Clubs increased their membership from 2014. The biggest winner in terms of membership growth was Sydney, with a whopping 21.71% lift on their 2014 membership, taking their tally to 48,836.

Membership is critical to the AFL and its Clubs. The financial support provided by members is what assists Clubs to be successful off the field, which greatly benefits on field performance. Australian AFL fans appear to be very aware of this and it seems the AFL’s ‘call to arms’ for supporters to get on board as members is being heeded.

 

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