At Ticketmaster Australasia, we're thrilled to reveal new technology for live entertainment fans throughout Australia with the launch of ‘View From Section’. This game-changing technology is set to significantly enhance the ticket-buying experience for fans down under. 

In exclusive partnership with IOMEDIA, Ticketmaster welcomes the addition of 3D visualisation and virtual design to event pages, allowing fans to see the view from their seat before they book.

This industry-leading technology will significantly enhance the way fans book tickets for live entertainment events by allowing more insight during the purchasing process.

Ticketmaster’s virtual ‘View From Section’ visuals will give fans a full 360 degree view of the venue, launching them right into the action before the event even takes place.

We are ahead of many key markets in implementing this technology and follow in the footsteps of a successful integration by our American counterparts.

Launched in partnership with the AFL and Etihad Stadium, the ‘View From Section’ capabilities are so good even other ticketing brands in Australia will be integrating our technology on their platforms.

‘View From Section’ functionality will be available to Ticketmaster customers booking on both desktop and mobile, meaning a more informed ticket-booking experience wherever you are.

On the launch, Maria O’Connor, Managing Director, Ticketmaster Australasia, says “View From Section is a major step for the ticketing industry and will undoubtedly enhance the way Australian entertainment fans buy tickets. I’m extremely pleased to partner with the AFL and Etihad Stadium to launch the new technology for our customers first. It is testament to this superior platform that our technology will then be integrated by other ticketing brands throughout Australia.”

AFL spokesperson, Patrick Keane, says, “Watching your team play live is the best way to experience AFL footy. Ticketmaster’s latest feature enables fans to get a taste of what they will see once they are in their seat on match day. Ticketmaster and Etihad Stadium continue to invest in initiatives to better cater for fans and members and to improve the overall match day experience.”

Michael Green, CEO, Etihad Stadium, says, "We're excited by the launch of this tech leading innovation by Ticketmaster as it fits perfectly into our strategy to deliver firsts to our patrons, and it will deliver an improved customer experience in their ticketing purchase process."

We can't wait to hear what Australia's AFL fans think of the new technology. 

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