When one of the world’s biggest bands announces they will perform at one of Australia’s biggest venues, you want the power of Ticketmaster on your side to ensure the on sale is a success.

British band Coldplay had Australian fans in a lather recently, announcing plans to perform at Melbourne’s Etihad Stadium in December.

Of course, demand for tickets to see Coldplay in Melbourne was absolutely enormous, but Ticketmaster’s world-class distribution channels were able to cope with the enormous traffic and ensure a smooth onsale.

Ticketmaster’s website in particular was bombarded by fans trying to get their hands on tickets for Coldplay. Ticketmaster’s website is superior to any other ticketing site in Australia and New Zealand and can handle up to 200,000 concurrent browsers and up to 2400 transactions. The site effortlessly fulfilled the demand for tickets for the concert.

In addition to the Australian onsale, Ticketmaster was also responsible for selling tickets for the band’s New Zealand show at Mt Smart Stadium.

Both Ticketmaster.com.au and Ticketmaster.co.nz are designed to handle the phenomenal traffic that comes with an onsale as popular as Coldplay. The sites have the same capability as Ticketmaster’s international websites, which are designed to cope with major onsales that are experienced throughout the Unites States and Europe.

Ticketmaster’s advanced websites are just one example of the large-scale efficiencies we can bring to our local markets due to the fact we are part of a major global organisation.

Such was the demand for Coldplay tickets at Etihad Stadium, the band quickly enabled a second show to go on sale. Tickets for that event were snapped up just as quickly, with tens of thousands of people now getting set to rock with one of the world’s most popular bands in December.

Coldplay knows a thing or two about putting on epic stadium shows. In November 2012, the band performed at Auckland’s Mt Smart Stadium and Melbourne’s Etihad Stadium as part of the Mylo Xyloto World Tour. The stadiums were awash with light and colour thanks to the ‘Xylobands’ that were given to every patron upon entry. The coloured, flashing wristbands lit up the venues and made for a spectacular fan experience with the entire crowd sparkling through the performances.

Coldplay’s current A Head Full of Dreams tour promises to be every bit as spectacular as the previous one. And if demand for tickets is anything to go by, the atmosphere at Etihad and Mt Smart Stadiums will have to be seen to be believed.

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